Monthly Archives: September 2012

2012 Campaign Media Analyst – Ebru Today

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The Obama generated ad, “Firms” — with Mitt Romney singing an off-key America, the Beautiful — claims that at Bain Capital, Mitt Romney outsourced jobs to Mexico and China.  It’s one of the hardest hitting and popular anti-Romney ads.  The problem is, however — Romney was already gone from Bain when these outsourcings happened — a big stretch of the truth from the Obama campaign!
In “You Didn’t Build That”, the Romney campaign highlights Jack Gilchrist, the owner of a metal plant in New Hampshire.  Gilchrist is insulted by Obama’s claim that he didn’t build his own business.  But, of course, the phrase “You didn’t build that,” was taken out of context.  Obama was referring to those people that came before you that helped you along, specifically in the areas of education, infrastructure and research.  In education, he noted a great teacher that might have contributed to your success.  In infrastructure, the goods and services you provide are transported across them, and in research, he noted how innovations have a history behind them, like the internet springing from the government program, the arpanet.
42 more days of this!  Get out and vote and let your voice be heard.

2012 Campaign Media Analyst – Ebru Today

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http://www.youtube.com/watch?v=mWKYMAYvFaI

Our first analysis of the campaign — looking at ads from both the Romney and Obama camps.  The Romney ad, “Welfare”, is the worst of the season so far — it “informs” the audience that Obama “quietly gutted welfare reform” and now no work is required from a recipient — “they just send you your check” — not true!  Obama allowed states to implement their own workfare plans if it resulted in at least 20% more work, not less.  This ad targets a disgruntled electorates’ resentment against the welfare class and pits one class against another — and it’s a lie.

The other ad was from Priorities USA, the biggest pro-Obama SuperPAC.  It features Joe Soptic, who blames Romney for closing his steel plant, in which he lost his job, his health insurance — which caused the death of his wife.  What the ad fails to mention is that his wife had her own health insurance for two years after the loss of his insurance, and did not contract cancer for 5 years after that.  It gives a false cause to this tragic situation.